This is a proposal paper to senior management on a coaching and/or mentoring programme based on an organisational context. The discussion needs to be based on academic theory and industry examples as relevant. Theory used in the essay should be backed up by the use of full and consistent citation, both in text and in a full reference list provided at the end of the essay. A good approach to the essay topic would:(i) Introduce the proposal briefing outlining the role of coaching/mentoring in individual and organisational development;(ii) Present the background of the organisation to build up a clear rationale for the proposal; address internal and external drivers for introduction of coaching/mentoring;(iii) Identify challenges and action to address these as relevant;(iv) Discuss the content of the programme and implementation strategy/plan using relevant academic literature;(v) Assess the expected impact (return of expectation) of the programme;(vi) Produce an effective conclusion identifying any limitations/risks and make final recommendations.
