Post a 250-word response in which you:
Reflect on one or two of the popular culture artifacts (MOVIE- SUICIDE SQUAD) that you are working with for your final project, and consider ways that you access the artifacts and what challenges others might have accessing them. For example, can they be enjoyed by people in another community or country across the world? Is there a financial cost to access? Is special equipment needed?
Explain how access to popular culture affects community.
Be sure to support your ideas by connecting them to the week\’s Learning Resources or your student-contributed resource.
Holt, D. & Cameron, D. (2012). Fuse Music Television: Challenging incumbents with cultural jujitsu. In Cultural strategy: Using innovative ideologies to build breakthrough brands (pp. 245264). New York: Oxford University Press.
This reading is from a book called Cultural Strategy about innovative and insurgent marketing strategies for popular culture. The book addresses how popular culture finds and develops its audience and at the same time can restrict the development of new popular culture distribution organizations. The book as a whole includes discussions of everything from Nike, to Ben & Jerry\’s ice cream, to branding social innovation. The selection above is about how a music video channel, Fuse, took on the giant MTV (Music Television) in an effort to reach the audience MTV originally appealed to: people who want to watch music videos, not reality shows or adult-themed cartoons.
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands, by Holt, D.; Cameron, D. Copyright 2012 by Oxford University Press – Books (US & UK). Reprinted by permission of Oxford University Press – Books (US & UK) via the Copyright Clearance Center.
Federal Communications Commission Consumer Help Center. (n.d.). Obscene, indecent, and profane broadcasts. Retrieved from https://consumercomplaints.fcc.gov/hc/en-us/articles/202731600-Obscene-Indecent-and-Profane-Broadcasts
Document: Student-Contributed Resource Worksheet (Word document)
The following websites may be helpful throughout this course by demonstrating ways of analyzing pop culture texts as artifacts.
Cultural Politics. (n.d.). Popular culture. Retrieved from http://culturalpolitics.net/popular_culture
Pop Matters. (2015). Retrieved from http://www.popmatters.com
USC Annenberg. (2014). Media, diversity, & social change initiative. Retrieved from http://annenberg.usc.edu/pages/DrStacyLSmithMDSCI#previousresearch
TEDGlobal 2013. (2013, June 18) Juliana Rotich: Meet BRCK, internet access built for Africa [Video file]. Retrieved from http://www.ted.com/talks/juliana_rotich_meet_brck_internet_access_built_for_africa
Note: The approximate length of this media piece is 9 minutes.
This talk highlights access issues around the world and introduces a device that allows access to the Internet even when power is cut.