Adapting Advertising in Videogames to changing game Platforms is the whole title, I need a half of this thesis writte. This would be a part on \”changing game platforms\” or \”changing media platforms\”.Such topics should be covered:Videogames in PC; Videogames in concoles, Videogames in smartphones/ handheld devices.how do platforms work? why do they differ?how graphical user interface differs (for example what is recommended in one but avoidable in the other sort of platform, etc). What is user experience. What are the drivers for the good user experience?what genres are most common for the platform?what are the Technical specifications or a bit on design or developing process (for sure they depend on the engine it is being created, but there must be some general differences).Different channels to get ads displayed.are there different consumer target groups for platforms?Would be great if these writers would be somewhere in the references: T. Sylvester “Designing Games” and Ian Bogost
