Analysis of Marketing Event in 2016

Selecting a marketing event that has occurred since 1 January 2016 is a starting requirement.
A wide range of sources can be accepted for the selection of the marketing event in 2016 such as newspapers (in the U.K. or elsewhere), business periodicals (like Bloomberg Businessweek, the Economist, Forbes, or Fortune), advertisements (television, radio, print, or online), promotional campaigns (including online), or even articles in academic journals
It is permissible to draw on your experience, such as a purchase you made or a promotion you received via social media
Examples of marketing success or failure are equally acceptable