Analysis Report

Task: Select a multinational enterprise (MNE), and analyze the operations of one of its
international subsidiary. There is no restriction on which country the MNE is from or
the industry. The subsidiary selected cannot be in any of the countries analyzed in
Assessment task 2.
The report should identify issues that explain the subsidiary\’s performance. Particular
attention should be paid to issues such as competition in the subsidiary\’s host country,
and analysis of the strategy used by the MNE in the host country. The relevant
information may be collected from annual reports or other published articles such as
those available from the library electronic database, as well as other media.
The assessment will be marked on the quality of the identification, description and
analysis of critical strategic issues; the inclusion of appropriate material data and the
provision of enough scope for detailed analysis; and grammar and written English.
Personal interviews are not recommended since confidentiality and ethical
considerations have to be observed. You must do relevant additional research (apart
from accessing the information on websites of the company) to successfully complete
your analysis.

Some of the things that would be expected in the report include:
– An overview of the companys strategy and structure (this may not always be
explicitly stated on the companys website), and how the subsidiary fits into it.
– An overview of the subsidiarys market in terms of competition, and any information
about market share.
– The top management staffing approach in the subsidiary (i.e., who is managing the
subsidiary? Is it someone from the headoffice or host country).

Assessment of the companys internal issues with emphasis on subsidiary (strategy, structure,
resources etc), and identification of key issues. 35%
Industry and institutional level analysis of the subsidiary (who are the competitors, market
share, any institutional pressures that influence the business activities etc.) and identification
of key issues. 35%
Recommendations: this should flow from the previous two sections, and should address the
issues identified in the report. 30%