Assess Attitude Change and Persuasive Messages
Analyze the United Nations Foundation. Include the following in your analysis paper:
Describe briefly the elaboration likelihood model and what it is all about.
Discuss how the central and peripheral routes to attitude change promote changes differently.
Discuss the different routes to change that are evident in this campaign.
Assess your own need for cognition, and discuss whether or not this need is present in this campaign. If so, which route to change is being activated, and why? This is an important consideration, particularly when thinking about your audience and how to change their attitude.
Conclude with a discussion on the topic of attitude inoculation and discuss why presenting two sides of an argument may be more effective depending on your audience. Indicate the implications that this has for your writing in graduate school.
Support your paper with at least three research or theoretical articles published in peer-reviewed journals published in the past five years.
Please use the articles below:
Demirdgen, . D. (2010). The roots of research in (political) persuasion: Ethos, pathos, logos and the Yale Studies of Persuasive Communications. International Journal of Social Inquiry, 3(1), 189-201.
Petty, R., & Cacioppo, J. (1984). Source factors and the elaboration likelihood model of persuasion. Advances in Consumer Research, 11(1), 668-672.
Petty, R., Cacioppo, J., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness: the moderating role of involvement. Journal of Consumer Research, 10(2), 135-146.
See, Y., Petty, R., & Evans, L. (2009). The impact of perceived message complexity and need for cognition on information processing and attitudes. Journal of Research in Personality, 43(5), 880-889.