Business Strategy Map

in the form of a \’strategy map\’ of a business start-up plan
Business Planning is essential, and during the first part of the term the students will work towards developing a business plan for a start-up business of their own. Students need to transform their business start-up plan into a visual strategy map. You will use a simple \’strategy map\’ process to generate a one-page start-up plan for each student\’s business concepts.

Strategy Map: focusing on critical thinking and efficiency of expression and delivering the highest possible substance in the minimum of space. Students will develop and submit a one-page visual representation of that environment using tools and insights form the lectures and materials.

Students will submit one one-page visual strategy map of their start-up business plan. Please include your business plan document (up to 1500 words max). The idea for the business plan must NOT use the material from other modules. Start-up and business plans from other coursework and modules will constitute academic misconduct (plagiarism).
You need to create a business plan that proves that the business is feasible. If you are developing a software application (i.e mobile app) you will need to ascertain copyrights to any existing apps and designs in the market. If you are developing a business that is an alteration of a current one, or a business that exists in other forms you will need to demonstrate that the business is sustainable if managed by you (not your family). You will need to show who are your competitors/other similar developers and your share in the market and its sustainability and profit.

Strategy Map

Please note that you are only assessed on the one-page visual strategy map. No word-count as this is a visual assignment. The one-page visual strategy map needs:
it needs to represent complexity
it needs to be non-lineal
the \’reader\’ needs to be able to understand what is simple by stepping out of the whole complexity and looking at the relationships between parts (relationships between nodes, like in the example shown in class in week 1/2/4).
it must reflect the Cynefin framework (week 5): show cause and effect relations (and what may impact on that cause and effect).

The breakdown is as follows:

Design of the Map 25%

Incorporation of Theory 25%

Operationalisation 40%

Logic behind the Map 10%