Business to Business Marketing

Using an example business to business (B2B) organisation with which you are familiar,
identify four marketing challenges, and recommend how those challenges can be addressed
using the principles covered in this subject.
Challenges may relate to:
? Organisational buying behaviour
? Customer relationship management strategies
? Segmenting the business markets
? Business marketing planning and developing strategies
? Managing products
? Managing services
? Managing business marketing channels
? Managing innovation and new industrial product development
? Pricing strategies