Required book reading: Burns, L., Bradley, E., & Weiner, B. (2012). Shortell and Kaluznys Healthcare Management:
Organizational Design and Behavior, 6th Edition, Clifton Park, NY:
?For your Case Study #2 please read the case at the end of Chapter 10 A Strategic Imperative to merge in an Oligopolistic Market? (pg. 313 315). Write your paper answering the following questions:
1. Why is George concerned if the merger of St. Marks and Cassid occurs?
2. What are the advantages and disadvantages for considering merging with the childrens and university hospital?
3. What would happen if the merger of St. Marks and Cassid did not occur, yet Mack announced their merger? Would Mack be stronger or weaker?
Tips and reminders, please make sure to include:
This is NOT an essay style paper, but rather a question-answer format that answers each question one by one.
There is no minimum page limit, what matters is that you answer all the questions thoroughly.
Include a SWOT analysis of the hospital in determining whether a merger would be a good idea or not.
Remember to do research, give examples and list at least 5 references to back up your ideas (in-text citation as well as a reference page at the end).