Cinemark Holdings Inc.

Prepare a strategic audit of a company. Your assigned company is Cinemark Holdings Inc . Please take a look at Rubric 1 in the syllabus. You need to address all sections of the rubric in your final document.

Rubric 1 – Individual Written Case Analysis (Strategic Audit) Rubric

Exceeds Minimum Standards

Meets Minimum Standards

Fails to Meet Standards

Introduction to the Organization (I) Company History. Current Status.

Executives. Business Model 6 points

Includes essential material in this section.

Any additional material is in an appendix.

(Also PP slides) 5-6 points

Includes essential material in this section.

Any additional material is in an appendix.

(Also PP slides) 3-4 points

Essential material not included and/or PP slides not included.

0 to 2 points

Identification of Industry & competitors(II) (2 points)

Lists and briefly discusses industry(ies) in which organization competes & its competitors 2 points

Lists and briefly discusses industry(ies) in which organization competes & its competitors 2 points

Fails to address industry(ies) in which organization competes and/or its competition. 0 to 1 point.

Analysis of the Industry (III) Strategic group, Porters 5 Forces, Industry CSFs, & Successful & Failed

Organizations – 10 points

Analyzes organizations strategic group(s), critical success factors for industry, & lists successful & failed organizations. Discusses Porters 5 Forces & provides an in-depth analysis for industry & organization-9-10 pts

Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address some of the requirements. 7 or 8 points

Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements. 0 to 6 points

Analysis of Macro-Environment (IV)

(Political, Economic, Social, and

Technological forces Threats &

Opportunities facing the organization –

12 points

Demonstrates knowledge of, & capability to apply, theories and tools in the analysis of

Macro-Environment (e.g., Political,

Economic, Social, and Technological forces). Also identifies the threats and opportunities facing the organization. 10-12 points

Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, or ability to use, theories & tools needed to analyze Macro-Environment. May not identify some threats and/or opportunities facing the organization. 7-9 points

Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements 0 6 points.

Analysis of Organization –

Measurement and control system (V) – Current financial position – Use financial analysis tools – Compare with competitors and standards. List KPIs (Key

Performance Indicators) 15 points.

Applies financial analysis theories and tools to determine organizations current financial position & compares it with competitors and standards. Discusses its measurement and control system & KPIs 13-15 points.

Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of, and/or capability to apply, financial analysis theories & tools and/or fails to compare it with competitors and standards 10-12 points.

Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories & tools needed to address most of the requirements 0 9 points

Analysis of Organization (VI) Mission, Vision, Core Values, Operating

Guidelines, Core Competencies, Goals – 10 pts.

Demonstrates knowledge and capability to apply theories and tools in the analysis of the organization in terms of its mission, vision, core values, operating guidelines, and core competencies 9-10 points.

Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements 7-8 points.

Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements 0 6 points.

Analysis of Organization (VII) Current Strategies, Alignment with goals.

Compares with competition. Completes SWOT analysis and Gap analysis for organization. Suggests strategies. Evaluates strategies 20 points

Demonstrates knowledge of, and capability to apply, theories & tools in analysis of organization (current strategies, alignment of strategies with goals, competition). Uses SWOT & Gap analyses. Suggests strategies & evaluates each of them – 17-20 points.

Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of, or capability to apply, theories needed to address some of the requirements 12-16 points.

Meets some basic criteria for this Outline Item. Fails to demonstrate knowledge of theories needed to address most of the requirements 0 11 points.

Analysis of Organization (VIII) Functional Strategies (10 pts)

Marketing , Finance, Operations, Purchasing Human Resources, Information Systems

Strategies and their alignment 9-10 pts.

Meets basic criteria. Fails to demonstrate knowledge of, or ability to apply, theories needed to address requirements 6-8 pts.

Fails to demonstrate knowledge of, & ability to apply, theories needed for most requirements – 0-5 pts.

Analysis organizations improvement initiatives & standards (IX) 10 points

Analyzes current & previous improvement initiatives & standards & impact 9-10 pts.

Meets basic criteria for Outline Item. Fails to address some requirements 6-8 points.

Fails to address most of the Item Requirements 0-5 points.

Conclusion and Future of Organization (X) 5 points

Addresses expected results & organizations potential for future success 5 points

Meets basic criteria for Outline Item. Fails to address some requirements 3-4 pts.

Fails to address most of the Item Requirements 0-2 points

Individual Written Case Analysis (Strategic Audit) Outline Rubric 1

I. Introduction to the Organization – History of the Company & Current Status — A. When was the organization founded, why and by whom? Discuss unusual history associated with the organization. B. Is it privately or publicly held? C.

Who are its top executives in terms of experience, academic credentials, diversity, etc.? D. Discuss the organizations Business Model? E. What is the impact of globalization on this organization?F.Other information?

II. Identification of the Industry and the Competitors — Industry definition is necessary so that competitors can be identified; macro-environmental forces that affect the organization and its industry can be assessed, and the organizations relative strengths and weaknesses can be compared to other organizations within the industry.

III. Analysis of the Industry

A. Strategic Group(s) in which the company exists and competitors in it/them.

B. Intensity of rivalry among existing competitors. Use Porters 5 Forces for B, C, D, E, and F. (C). Threat of new competitors entering the industry; (D) Threat of substitute products or services; (E) Bargaining power of buyers and (F) Bargaining power of suppliers

G. Potential Profitability of the Industry – What organizations have succeeded and failed in the industry and why?

H. What are the Critical Success Factors for the industry?

IV. Analysis of the Macro-Environment (Includes identification & analysis of global factors & application of analysis to business situation)

A. What political/legal forces affect the industry?

B. What economic forces affect the industry?

C. What social forces affect the industry?

D. What technological forces affect the industry?

E. What are the threats and opportunities facing the organization?

V. What is the organizations measurement and control system?

A. Current financial position – Is the organization financially sound?

B. Compare with competitors and standards.

C. Use financial analysis tools.

D. What are the organizations Key Performance Indicators (KPIs)?

VI. Analysis of the Organization (Mission, Vision, Core Values, Operating Guidelines, Core Competencies, Goals) A.What is the mission of the organization? Has the mission changed over time?

B. What is the vision of the organization? Has the vision changed over time?

C. What are the organizations core values and operating guidelines? Analyze current problems that conflict with the organizations core values and operating guidelines.

D. What are the organizations core competencies? How are they unique?

E. What are the organizations broad and specific goals?

VII. Analysis of the Organization Organization-Level and Business Unit Strategies A.What are the current organization-level strategies? Business unit strategies?

B. How are the strategies aligned with the goals?

C. Compare this organizations strategies with those of competitors.

D. Use SWOT analysis and Gap analysis to suggest strategies.

E. Evaluate strategies (advantages & disadvantages of each strategy).

F. Key performance indicators (KPIs)

VIII. Analysis of the Organization Functional Strategies

A. Marketing Finance Operations Purchasing Human Resources Information Systems

B. How well are the functional strategies aligned?

IX. Analyze organizations improvement/change initiatives (e.g., Six Sigma, SQM, TQM, Lean Manufacturing, JIT,

Process Reengineering, High Performance Work Teams, Assessment using Malcolm Baldrige National Quality Award Criteria, ISO 9000, ISO 14000, Benchmarking, Balanced Scorecard, etc.) A.Previous & current impact/success of improvement initiatives.

B. Alignment of improvement initiatives and integration into strategic management of the organization.

C. Comparison of improvement initiatives with other organizations within and outside the industry.

X. Conclusion and Future of Organization – Comment about the organizations profile for future competitiveness and success. What does the organization have to do right to succeed (organizations Critical Success Factors)? What are the expected results in terms of short-and long-term profitability and survival?