Conduct a literature review about Value Co-creation and Service Dominant Logic( use references to answer the following issues)1. Why the topic is interesting both academically and theoretically ( Justification)2.Explain the nature of the main concept under studied( definitions,characteristics,typologies if any.

Conduct a literature review about Value Co-creation and Service Dominant Logic( use references to answer the following issues)1. Why the topic is interesting both academically and theoretically ( Justification)2.Explain the nature of the main concept under studied( definitions,characteristics,typologies if any3.Relationships with related constructs to the main topic4.E