Consumer Behavior Case

In preparing your write-up, use the following format:

1. Statement of the Problem.
2. Recommendations.
3. Analysis.
4. Exhibits (if any).

Some general guidelines for preparing an effective write-up are:

1. Provide a coherent, well-organized analysis.
2. Be concise. Do not spend time rehashing or paraphrasing the details of the case.
3. Focus your specific recommendations on the important issues in the case.
4. Tie your exhibits to the text of the report.