Critically discuss the impact of gender on consumer behaviour and analyse how gender influences development of effective marketing strategies
This assignment is designed to assess learning outcomes:
? Understand the major theories in consumer behaviour and be able to apply them to various consumption scenarios.
? Develop an understanding of how consumer behaviour can enable marketers to develop strategies which encourage consumption.
? Critically evaluate a contemporary issue in consumer behaviour.
The report must comprise maximum 1,750 words and be fully referenced in Harvard style. Any penalties for not complying with word limits will be in accordance with University and faculty policy