Debate: All Businesses Should Focus on Customer Retention Rather Than Customer Acquisition

The debate should be AGAINST the topic\’s motion. Therefore, businesses should focus on Customer Acquisition, not Customer Retention as the topic itself states.

– Choose the best 5 articles from the ones I have listed or the best 4 along with one BBC article.

– Read the debate brief (PowerPoint Presentation) and the Student Guideline (Word Document) carefully; answer Section 1 of the assignment only – the actual assessment should be answered in the Big Debate Student Guidelines Word Document.
– Each argument should be 250 words max – ~ 1,250 total for 5 arguments.