Describe and analyze each area of the marketing mix: Product Strategy, Pricing Strategy, Promotion Strategy, and Distribution Strategy in referencing your product or service

Understanding consumer decision making helps marketers target their efforts more efficiently and effectively, providing the potential for a strong competitive advantage. Your previous assignment asked that you write a business proposal concerning a product or service that you are passionate about. For this essay, I want you to consider how you will build a customer base.•Who are you as the marketer intending to target as the primary customer?•How is the product/service designed around the characteristics and needs of the targeted customer?•How will your price(s) be determined, compared with the prices for competing products and the level of affordability of the targeted customer?•How will you as the marketer promote the product/service, including which media options?•Where can consumers expect to find the product/service in the marketplaceInclude:1.Describe and analyze each area of the marketing mix: Product Strategy, Pricing Strategy, Promotion Strategy, and Distribution Strategy in referencing your product or service.2.Create a marketing mix that will earn market share by building strong relationships with your customers (be very specific – no general answers here), while discussing the differences between high-involvement and low-involvement decisions, internal versus external information searches, researching on your own versus asking the opinions of others, etc. How do these variables impact consumer decision-making? How does knowing the decision-making process increase marketing effectiveness?