Discuss Qualitative Methods of Research

Two empirical studies are provided: 1. \”Give me a two-by-two matrix and I will create the market: Rankings,graphic visualisations and sociomateriality\” and 2. \”Rankings and Reactivity: How Public Measures Recreate Social Worlds\” (see attached files)There are several Qualitative research methods used for these articles.1. discuss the strengths and weaknesses of at least two methods used (e.g interviews, case study, field observation etc.)2. critically evaluate how these methods has been applied in each study;3. explain how each method can be applied in \”How do Industry Analysts Influence the Market for IT Solutions and what is their Role in Shaping Future Business Strategies\” – This is a proposed topic for research (also attached)