Company Analysis and Questions
TOPIC: PEPSICO
The company analysis: begin the research by finding/reading the last four annual reports, and start working on this analysis ASAP.
Answer the following questions in full detail (minimum of 3 pages per question, i.e. question #1 must be a minimum of 3 pages, as is the same requirement for each question number– the final paper is typically 25+ pages) updating all information through research
1. Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry that the company is in. (This section must be updated and corrected based on the Professors review in Assignment #1.)
2. Discuss the competition within the industry. Who are the main players? How intense is the rivalry? How attractive is the industry? What factors are critical to competing successfully in the industry? Porter\’s Model of Competition must be used in this section
3. Discuss how the industry is changing?
4. What is this organization\’s strategy to compete? Is the strategy working? Perform a complete, fully developed with explanations, SWOT analysis. (A minimum of eight components for element of SWOT, along with the identification and justification of the UT: Ultimate Threat is required: 8 components for each SWOT element=C, 11=B, 14=A). (This section must be updated and corrected based on the Professors review in Assignment #2.)
5. Perform a financial analysis based on all current information available. Include in this analysis, a full comparison of the respective companys financials to their top three publically traded competitors.
6. Provide your recommendations (a minimum of eight=C, 11=B, 14=A) and a plan of action. Note: Current information that must be reviewed: Current Annual Report, Current News, Current Research (beyond simple \”internet search\”), etc…
Document all sources properly (APA style is required–this is not an option), failure to do so, results in a plagiarized paper (using MLA for this paper results in a plagiarized paper), and the resulting grade is an F (zero points)–refer to the student dishonesty section of the syllabus. Make sure all sources are verified and acceptable—example: Wikipedia is not an acceptable source for this project (and all other similar sources are not acceptable as well).
Format the paper in APA: review the A-paper that is included as a guideline (posted in the Additional Resources section).
Note: This is a Senior-Level company/case analysis. All papers must be typed, double spaced, 12-font, 25+: pages of analysis, plus attachments, saved in a Word Document– loaded into Blackboard. Correct source documentation/formatting (APA) is required and failure to properly cite the sources results in a plagiarized paper.
Review the rubric posted in Blackboard for the assignments/analysis. Specifically 5-points will be deducted for each statement missing source documentation, each misspelled word, and each grammatical error; before the assignment/analysis is graded for content. Note: beginning with the sixth statement missing source documentation, the paper will be graded as plagiarized, resulting in a final grade of zero points.
Include the following in your company analysis:
– At least 10 references (APA Style)
– If necessary, a table or chart can be added based on your financial analysis
*RUBRIC BELOW WILL BE UPLOADED LATER*
Section/Grade Level A B C F
90–100% 80-89% 70-79% Zero points TOTAL POINTS AVAILABLE TOTAL POINTS EARNED
Abstract & Historical Background Information is clear and insightful. Ideas are in-depth and complex. Information is clear. Ideas are insightful. Information is somewhat clear. Ideas are obvious. Information is unclear. Ideas are weak. 10
Internal Analysis: Strengths & Weaknesses Information is clear and insightful. Ideas are in-depth and complex. Minimum of 14 Strengths and 14 Weaknesses that are correct. Information is clear. Ideas are insightful. Minimum of 11 Strengths and 11 Weaknesses that are correct. Information is somewhat clear. Ideas are obvious. Minimum of 8 Strengths and 8 Weaknesses that are correct. Information is unclear. Ideas are weak. Minimum is not met. 20
External Analysis: Opportunities & Threats Information is clear and insightful. Ideas are in-depth and complex. Minimum of 14 Opportunities and 14 Threats that are correct. Information is clear. Ideas are insightful. Information is somewhat clear. Ideas are obvious. Information is unclear. Ideas are weak. 20
Financial Analysis Critical factors considered and articulated. Quantitative evidence is synthesized as appropriate. Documented evidence addressing the issues in terms of key business functions as appropriate. Provides support for justification of analysis. Critical factors noted and supported. Documented evidence addressing the issues in terms of key business functions as appropriate. Critical factors noted. Evidence has marginal support. Some critical factors omitted. Evidence has weak support or is supported based on opinion. 60
Porter\’s Model of Competition Effective and in-depth identification and analysis of each business strategy based on case data, course principles, and current research. Business strategies are listed and discussed in terms of case data, course principles, and current research. Business strategies are noted with marginal support. Some business strategies are missing, research and analysis is weak. 30
Current Situation Credible/Current (within the last two years) varied sources are used and are well integrated with student\’s ideas Credible and varied sources Credible sources Insufficient resources or non-credible sources 10
Recommendations Effective and in-depth justification of recommended course(s) of action based on case data, course principles, and current research. Include a discussion of implementation issues. Recommended course(s) of action are listed and discussed in terms of case data, course principles, and current research. Recommended course(s) of action are noted with marginal support. Potential recommended course(s) of action are missing, research and analysis is weak. 40
Case Presentation Correctly formatted in APA Minor format errors Noticeable format errors Significant format errors 10
Grammar & Mechanics 5-points will be deducted for each statement missing source documentation, each misspelled word, and each grammatical error before the assignment/analysis is graded for content. Beginning with the sixth statement missing source documentation, the paper will be graded as plagiarized, resulting in a final grade of zero points. /200
