Here is retailing. Store and non-store retail operations are considered, together with the importance of retailing to the US and global economy. The chapter also looks at franchising, our use of the Internet, social media, mobile wireless devices (M commerce), and the way they have forever changed retail marketing strategy.
Watch this TED talk: https://www.ted.com/talks/seth_godin_on_the_tribes_we_lead?language=en
Post: What is the main or critical message in the talk? Briefly, what marketing topics come to your mind that you see connected to the message of the tribes we lead?
Funny: https://www.youtube.com/watch?v=bTbHwnxCGaI customer service collection2 minutes.