Watch the video, Honest Tea: Managing Change and Innovation, then answer the following questions.
When Honest Tea decided to become a division of Coca-Cola, many employees and customers expressed resistance to that change. Based on what you know about the two companies, why do you think people might have resisted this change?
Of the implementation tactics describe in the text, which tactics did Honest Teas leaders most likely use to overcome that resistance?
Part of Honest Teas mission is to convince consumers to make healthier choices by offering innovative products. Based on what you saw in the video, describe at least two disruptive innovations this company has made to support this goal.
