Objective: Analyse the marketing campaign of the Starwood-Marriott^ alliance rewards program to determine the impact of two successful rewards programs: Who wins, who loses, and what is in the future?
Task: Research and write up a comprehensive review of the Marriott Worldwide Rewards Campaign launched in September 2016.
Your research should determine:
1. How having a rewards program impacts on business, and the specific benefits to the Marriott group.