It need to answer all the questions but not straight.
1.What is Ellie Saabs core business? Discuss the total product view.
2.Complete a SWOT Analysis. What is Ellie Saabs competitive advantage?
3.In what stage of the product life cycle is the company located? How has the companys positioning and differentiation strategy changed over time?
4.. What is the company\’s current entry strategy? Is the strategy consistent with the companys vision? List the pros and cons for each country mode.
5. Should Ellie Saab target a new market?For example. Should the company target the emerging affordable luxury market? Support your answer with research utilizing topics discussed in class and additional research.
6.What are the overall recommendations for Ellie Saab? What marketing mix strategy do you recommend?