This is assignment in Principle Management.Start by reading this article https://hbr.org/2014/07/how-comcast-sets-its-customer-service-reps-up-to-fail to understand an overview of the situation. Some of the questions within the assignment will ask you to read specific additional materials, and you may find that you need information beyond that provided to answer the questions.1. Strategy: Examine Comcast’s macro- and competitive environments.a. Look over the industry survey report. Based on your reading and any additional information you sought out, what are the three most critical factors in Comcast’s macroenvironment? Explain.b. Next, look over the relevant parts of Comcast’s 10-k report and any additional information you feel you might need. Conduct a Porter’s Five Forces Analysis. Based on your reading and analysis, what are the three most critical factors in Comcast’s competitive environment? Explain.2. Strategy: As Frances Frei suggests in the linked HBR article, the increasing competition in the cable industry puts pressure on existing companies to change. Explain the nature of the threats Comcast is now exposed to. How have these threats affected Comcast’s strategy?3. HR/OB: Consider the motivations of Comcast Customer Service Representatives (One helpful article: http://gizmodo.com/comcast-employees-spill-how-hellish-life-is-on-their-en-1609671814, although others exist).a. Describe the likely motivation level of these reps and identify whether their motivation sources are intrinsic or extrinsic? Do you think this motivation level is optimal? Why or why not?b. Assume that Comcast also wants to overhaul its performance appraisal process. What recommendations would you make to ensure that the process supports higher levels of extrinsic and intrinsic employee motivation? Why do you expect these to be effective?4. Some companies use a team-based structure in customer-facing positions. If Comcast were to implement a team-based structure in its customer service representatives, how do you think they might do so effectively? Explain the pros and cons for Comcast of the team-based structure you describe.