Choose a food service company of your choice, in my case I have picked McDonalds India, explain its customer value proposition (CVP), taking into consideration the target customer, the job-to-be-done to solve in important or full fill an important need for the target customer, and the offering, which satisfies the problem or full fill the need. Your explanation of the the offering should give details on what is sold and how its sold.I need to cite at least five academic journals, I have attached some for your reference.
