Explain the concept of marketing at theoretical and practical levels.

Explain the concept of marketing at theoretical and practical levels.. Identify how environmental factors affect an organisation\’s marketing activities within a global marketplace. Analyse the factors that may impact on buyer decision making processes.4. Apply knowledge of marketing theories, principles and practice to identify solutions to marketing problems.Details of the taskDrawing upon relevant theoretical concepts and marketing models, analyse and evaluate two elements of the marketing mix for a company of your choice.The essay should address the following:1. A brief overview of the company/ organisation, including the type of product/ service offering.