. What is your big idea? State in one bold sentence (so clear to judges). What is the core idea that will drive your effort (lead your communications strategy)?b. Describe what led to your idea – Explain how it originated and how the big idea addressed the challenge. How was your idea driven by target-audience insight, media-channel insight, environment insight, timing opportunity or other insight? Detail any research that led to the insight or validated it.c. How will you bring the idea to life (Execution)? Describe and provide rationale for your communications strategy that brings the idea to life. Explain the three main media channels you selected and why you selected them. Efforts must include at least a new media or emerging media executions. Demonstrate how your creative executions address the challenge. How do your creative and media strategies work together to reach your target audience?d. Budget allocation: List the main communications touch points for your effort and estimate the percentage (%) of the total budget that would be allocated to each.Please use additional materials and the Collette Tours website.