How do parties court voters and what do voters look for in parties?

This paper will focus on the 2012 Senegalese Presidential Election. This paper should systematically address each of the substantial questions:
What is the quality of elections in country X? Is there any type of fraud, vote-buying or malpractice? If so which ones?
What is the political offer like in country X? Are parties important at all? How many relevant parties are active? Are these parties old? On which cleavages are social and partisan cleavages based on? Is there a dominant party?
How do parties court voters and what do voters look for in parties? What are
the mechanisms used by parties? What are voters priorities in choosing a
candidate or a party?
What role, if any, does ethnicity play in this process?
Are voters sufficiently informed, mobilized and literate to credibly assess the various options? Is politician accountability possible?
Please rely mainly on press sources.
(See attached example for guide on format and general structure of paper)