How well did the campaign planners follow the four components of strategic philosophy in social media

11 questions assignment: should be answered shortly by the chapter that i have attached.

56/ How well did the campaign planners follow the four components of strategic philosophy in social media: 1/ viewing social media as a place consumers can meet and connect, 2/ creating contexts and engaging a community, 3/ using social media to listen and respond and 4/ not using social media to constitute the entire media plan.
16d/ How well was social media used for market research, blogging and targeting influencers, promotions, customer service, new product development and sales?
16e/ how well were height, width and depth of social media measured in the case?
16f/ how well were paid social media used?
16g/ If social media was not used, how could it have been utilized?

17a/ did the campaign planners use mobile marketing? If so, how well did the campaign planners use mobile marketing?
17b/ If mobile marketing was not used, how could it have been utilized?

18a/ did the campaign planners use direct response TV? If so, how well was DRTV used?
18b/ was there a short form or long form strategy?
18c/ was the offer a one-step, two-step or driving online and retail strategy?
62/ If DRTV was not used, how could it have been utilized?