The structure of the paper:1 – introduction ( you will need to explain 5 concepts of marketing which are the following :• Product mix decisions• Product = goods/services/ideas• Good= physical good/tangible. Services=intangible. Idea=Donate blood.• Product line• Core benefit=core customer value• Augmentation• Consumer goods Vs industrial goods• Convenience / shopping / specialty / unsought goodsYou will need to include each concept while writing the paper• Be sure to include an accurate, succinct explanation of each marketing concept in general and, more specifically, an analysis of how these marketing concepts apply to (HSBC Bank Oman wins Euromoney ‘Best Bank in Oman 2017’ award)• Your submission should include a thorough explanation of this event, along with the relevant marketing concepts described above.• explain the event (HSBC Bank Oman wins Euromoney ‘Best Bank in Oman 2017’ award)) , add the marketing concept in the explaination , and how does these marketing concept apply on (HSBC Bank Oman wins Euromoney ‘Best Bank in Oman 2017’ award)• Must have a 3 to 4 line conclusion4 – 3 different references from different website about the topicPlease make sure it contains 0 % plagiarismhttp://omanobserver.om/hsbc-bank-oman-wins-euromoney-best-bank-oman-2017-award/
