International Marketing – marketing research/strategy

Mayo CaseInstructionsRead the Mayo Clinic case (beginning on page 2 of the attached file). Then, answer the question found at the end of the case (page 5 of the file).Page 5 – QuestionAssume you are the new marketing vice president at the MayoClinic. The CEO and the board have decided to expand their international sales revenues by 100 percent over the next five years. Write a memo to your staff outlining the marketing research that will be needed to support such a strategy. Be specific about sources of secondary data and the best places and media for gathering primary data. Also, be specific about the best methods to use.