Organizational strategic change class:
I\’ll upload a file with more information about Jamba Juice..
2. Descriptive Analysis ( page or more)
d. Market Position
3. Evaluation ( page or more)
a. Desired Position
4. Recommendations (1-2 pages)
a. Tied closely to analysis and evaluation
b. Concise, actionable, and significant
c. Insightful, constructive, and relevant
5. Action plan (1-2 pages)
a. Integration of Organizational Change Model
b. Include cost, schedules, and risks of implementing recommendations.
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The full outline for the paper, just to help you know and focus on the marketing aspect:
1. Executive Summary (1/2-1 page)
2. Descriptive Analysis (1 – 2 pages)
a. Firm Overview
b. Operational Capabilities
c. Financial Analysis
d. Market Position
3. Evaluation (2-3 pages)
b. Ability to Change
c. Current Operational Challenges
d. Strategic Challenges
e. Desired Position
f. Industry Challenges
4. Recommendations (2-3 pages)
d. Tied closely to analysis and evaluation
e. Concise, actionable, and significant
f. Insightful, constructive, and relevant
5. Action plan (3-5 pages)
c. Integration of Organizational Change Model
d. Include cost, schedules, and risks of implementing recommendations.
