Martha Stewart

You must not simply restate what has happened in the case or restate the various facts except where it clearly backs up your own analysis. If you do then you are simply filling the paper with FLUFF and fluff has no value. Also do not state meaningless generalities or other types of fluff. Always get to the point The corporate strategy is… the international strategy is.. the business strategy is… the recommendations are… be firm and by starting the sentence like this you can’t go wrong my instructor says.