Mobile Phone Gaming Industry

Tasks Involved in Assignment
– Introduction
In introduction you are going to write about the importance of strategic management. In this part you are going to write about 6 to 7 lines. All references should be 2013 and above and should be from journal articles and if there is any definition you can reference from books.
– Literature review
In literature review you are going to write about the significance of environmental analysis (Internal as Strengths and weaknesses and external as opportunities & threats) for organisations using relevant academic literature. In this part you are going to write about to pages. All references should be 2013 and above and should be from journal articles and if there is any definition you can reference from books.
Conduct relevant literature review on the need and importance of environmental analysis both external and internal analyses.
Being a literature review, a critical discussion is required.
Provide proper in text citations and references.
– PEST model analysis of USAs
In PEST model analysis of USAs you are going to analysis of USAs macro environment using the PEST model and a discussion of the opportunities and threats for social and mobile phone gaming industry in the USA. In this part you are going to write more words as it is important part. All references should be 2013 and above and should be from journal articles and if there is any definition you can reference from books.
How political conditions such as government regulations and other factors affect the industry? Are they favorable or not?
How do economic conditions (such as GDP, inflation, etc) affect the industry?
How social factors pertaining to the customers such their income distribution, lifestyle changes and other factors affect the industry?
How do technological factors affect the industry?
You need to discuss the Opportunities and Threats that relates to mobile phone gaming industry

– Industry analysis-Five Forces Factor
In Industry analysis-Five Forces Factor you are going to analysis of the competitiveness of USAs social and mobile phone gaming industry using Porters Five Forces Model. In this part you are going to write more words as it is important part. All references should be 2013 and above and should be from journal articles and if there is any definition you can reference from books.
Use the Porters Five Forces Analysis
How is the threat from new entrants to the players? How is the expected retaliation from the existing players?
How is the bargaining power of the Buyers? You have to give recommendation about bargaining power is it (high or mod. Or low)
How is the bargaining power of Suppliers? You have to give recommendation about bargaining power is it (high or mod. Or low)
What are the substitute products? How is the threat from these substitute products?
How is the intensity of competition in the industry? Is it price-based or non-price based?
Once these factors are analyzed and consolidated, the attractiveness of the industry should be identified.
– A SWOT analysis for Zynga.
In this section you are going to write about strengths and weaknesses / opportunities & threats analysis for ZYNGA. All references should be 2013 and above and should be from journal articles and if there is any definition you can reference from books.
What are the strengths (internal) that Zynga possesses?
What are the weaknesses (internal) that Zynga possesses?
What are the opportunities (external) available to Zynga?
What are the threats (external) faced by Zynga?
– Conclusion
In this part you are going to write about what you understand from all above. In this part you are going to write about 5 to 6 lines. All references should be 2013 and above and should be from journal articles and if there is any definition you can reference from books.

– Note
– The assignment should be in a report format and should include all the tasks mentioned above.
– All the tasks should be well addressed and appropriately supported by relevant Literature Review.
– It must be original and creative.