Choose a Resort in the country of your choice.
1. Clarify what are the Opportunities and Threats for the Tourism Industry in your nominated
Country, and any trends you can identify from analyzing available data.
2. Detail the reasons why there may be Threats necessary to counteract, or Opportunities to
capitalize on.
3. From these Opportunities and Threats, detail what the most common type of resort is in your
country you should include as a priority in their next 12-month operational management plan.
4. Refer to any available literature to build your case for different actions to be taken in
counteracting the perceived threats, or in optimizing on anticipated opportunities.
Summaries of the data used in your essay may be included in your appendices and not count
towards the word count
