It\’s about PESTEL…
Case study is made of two parts.
First: Present the analysis that broadly identifies the important aspects of macro influences on the petroleum industry (present it in the graph(s)/chart(s))
Second: Choose three of those which you\’ll be mostly interested in everyday if being a Chief Executive of your own petroleum company (which, in this case, is Shell!) and present/analyse more in detail as to why (use charts/graphs->visuals!).
Please present your findings/analysis of this case study and resources mostly in graphs/charts/schema and describe them.
NO INTRODUCTION no blah, blah, blah stuff just straight forward analysis of this specific case study with specific graphs/charts/schemes (chart+fact+reference!).
Use just specific and evidence/research/reference based arguments/data!
This means that all the facts and arguments have to have a study/research/evidence behind it.
Example on how to write:
Bad: \”Nokia has a high market share of the mobile phone market in Finlad\”.
Good: \”In 2004, with a market share of 45%, Nokia held a high share of the mobile phone market in Finland (Government Statistics, 2004).\”