Real world business alliance project (Chemis warehouse and beingmate)

REVISION – CHECK ALL REVISION COMMENTSI have uploaded all the details and materials. (Word document and lecture slides) Please make sure u have read them.General intro: This is a comprehensive project of an alliance of your own choice. For-profit as well as not-for-profit private or public alliances can be chosen. You may also choose to propose a possible alliance between two firms that you find to have complementary resources and thus could benefit from collaboration. Since you are expected to conduct a comprehensive research project of strategic alliance management aspects related to this alliance, please make sure that you select an alliance (or two firms) that have ample literature available both on the Internet as well as print sources. You willi dentify and focus on a specific alliance management issue, or a group of issues, and develop consistent, coherent and feasible arguments for HOW and WHY this collaboration will increase organizational effectiveness. You are expected to cover (at least) issues pertaining to (1) motivation, (2) partner selection and management, (3) governance and structure, and (4) performance evaluation and exit strategies. Be sure to address issues of feasibility –that is how are you going to justify aninvestment in an alliance. You should also discuss what alternative sexist to collaboration and why these are not better than some form of collaboration. Also need to use frameworks in the class.