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These guidelines are supplementary information to what is provided in the Subject Learning Guide.
TASK DESCRIPTION: Each student will develop a comprehensive media portfolio for a professional sport organisation based on a number of media communication tools (media release, fact sheet, media advisory, media plan and media guide) discussed in the textbook, lectures and tutorials. Each student has been assigned the task as Media Manager for the Australian team and will develop a portfolio for the media in the lead-up to one of the following international sport events: The 2019 International Cricket Council (ICC) Cricket World Cup to be hosted by England and Wales. The first ICC Cricket World Cup took place in 1975 in England and was won by the West Indies, while the most recent tournament took place in 2015 and co-host Australia defeated New Zealand in the final. The 2018 Womens Basketball World Cup to be held in Spain. The IA oens aseta o Cup aso ae the aseta o Chapionship o oen o the IA oens o Cup is a wo aseta tounaent o woens nationa teas he uaennia. Its inauua ae was in 15 with the ouea e estaishe in 1. The net IA oens o Cup wi e he in SepteeOtoe 201. The USA has won the tite ties. The 2019 Asian Football Confederation (AFC) Asian Cup Finals to be hosted by the United Arab Emirates (UAE). The AFC Asian Cup is the second oldest confederation football championship behind South Americas Copa Amrica and the tournament winner automatically goes on to represent Asia in the FIFA Confederations Cup. Australia left the Oceania Football Confederation almost a decade ago to join the AFC and in only their third appearance, the Socceroos won the 2015 Asian Cup. LEARNING OUTCOMES: This assessment is designed to assist you to: Apply a range of tools and strategies to promote the achievements of sport organisations. ASSESSMENT TOTAL: DUE DATE: SUBMISSION: 50% of your total assessment. Friday 28th October, 2016. Through a Turnitin link to be set up on the LMS. WORD LIMIT: Maximum 3,000 words (not including your Cover Page, Reference List or any appendices). Note: any report exceeding the maximum word count requirement will not be read and hence not be considered in the allocation of marks. COVER PAGE FORMAT: a) Assignment title b) Tutorial day and time c) Your full name and student number d) Your chosen event e) An electronically read word count (please note: that this does not include the References and Appendix sections if used) WRITTEN PRESENTATION: Font: Times New Roman or Calibri Size: 11 point Spacing: 1.5 line spacing
REFERENCING: Refer to the Presentation Criteria on p. 3 of these guidelines. JUSTIIFICATIONS: Justifications are your opportunity to demonstrate the quality of the reasoning underpinning your media tools. As such, each justification is expected to be academically rigorous, whereby they are supported by references to the textbook, Nicholson et al. (2015). Justifications that are not supported in an academically rigorous way will be given a mark of zero.