Each student will develop a comprehensive media portfolio for a professional sport organisation based on a number of media communication tools (media release, fact sheet, media advisory, media plan and media guide) discussed in the textbook, lectures and tutorials.

Each student has been assigned the task as Media Manager for the Australian team and will develop a portfolio for the media in the lead-up to one of the following international sport events: ( i chose the 2019 asian football )

The 2019 Asian Football Confederation (AFC) Asian Cup Finals to be hosted by the United Arab Emirates (UAE).
The AFC Asian Cup is the second oldest confederation football championship behind South Americas Copa Amrica and the tournament winner automatically goes on to represent Asia in the FIFA Confederations Cup. Australia left the Oceania Football Confederation almost a decade ago to join the AFC and in only their third appearance, the Socceroos won the 2015 Asian Cup.