Strategic decision making

In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic analysis of a company located in UAE and providing the company with recommendations for improved long-term performance.

You are required to conduct a strategic analysis of the business or organization. This should include application of various strategic frameworks and use relevant data/ information to analyze and draw relevant conclusions.

Your assignment should include an analysis of the major strategic problems or issues faced by the company, and conclude with recommendations to assist the company in dealing with its major strategic issues.