Sports marketing and sponsorship
To what extent do you believe that the nature of the relationship between fans and sports clubs or sports stars differ from that with other types of brands. What challenges does this the nature of loyalty to these sports brand pose for marketers? Please illustrate your answer with reference to relevant theory and practice.
IF YOU MAKING REFERENCE TO A PARTICULAR SPORT PLEASE TALK MAINLY ABOUT EUROPEAN FOOTBALL OR SOCCER AS ITS CALLED IN THE USA