Understanding Strategy

Read The Economist article Apple iThrone (31 January 2015).
Which of Richard Whittingtons four schools of strategy, described in Reading Theories of Strategy Richard Whittington would be most appropriate to an understanding of Apples strategy? Give reasons for your choice

Talk about Whittingtons 4 schools of strategy. Which one best describes Apples strategy/ Classical
Weigh up the pros and cons of all 4 schools and then talk about which one in particular I think is most relevant to explain Apples strategy. Talk about the differences in the 4 schools.