Using examples from different industries throughout your answer explain how ethics is a major consideration for today?s marketers and evaluate how ethics affects all 7 areas of the marketing mix.

Possible Sources of Information

Electronic databases e.g. Business Source Premier (EBSCO), Emerald E.g. Journal of Marketing
European Journal of Marketing
Journal of Consumer Research
Journal of Marketing Research
Journal of Marketing Management
Journal of Retailing
Journal of Retail Marketing
Advertising Age
Marketing Week

Customer wants draft on Monday (10/24)