Visitor management techniques

Individual Report (40%)

Module Title: Visitor Attraction Management
Learning Outcomes: Knowledge and Understanding tested in this assignment:
– Visitor Management techniques
– The role of visitor management in determining the success of an attraction
Learning Outcomes: Skills and Attributes tested in this assignment:
– Evaluate solutions to management problems inherent in a visitor attraction
– Examine the effectiveness of different visitor management strategies

Detailed Brief for Individual Assessment
The title of the assignment… An evaluation of visitor management techniques at a World Heritage Site of Sydney Opera House with recommendations for future visitor management strategies.
Purpose of the assessment task
To demonstrate your ability to thoroughly apply visitor management theories to practical case studies and evaluate those theories and techniques, as well as to consider what future challenges may be encountered by your chosen World Heritage Site for managing visitors. You may wish to use other attractions for comparison.
Specific Instructions:
Produce a report.
Use section headings and sub-headings including:
1. Title Page
2. Introduction
3. Discussion/Analysis
4. Conclusions
5. Recommendations
6. References
7. Appendices (where necessary)
You do NOT need:
– an abstract or executive summary
– table of contents
– terms of reference
– methodology
You can vary the section headings, (e.g. break sections 3 into more focussed sections) and use relevant sub-headings.
It is essential:
You MUST use a minimum of 10 references from academic books and journals and will receive a lower mark if you rely on web-based material (this does not include electronic books and journals).
Make sure you fully reference all of your research material. You will be penalised if you miss references in-text or from the reference list / bibliography.
To include an assessment cover sheet available here
You must use Harvard referencing. If you are unsure about this please ask a member of the teaching team or seek help from CASE
Use your initiative when researching. Do not simply repeat case material and theories that you have been introduced to in class extra marks will be gained by finding additional theories and cases.
Use other case studies to illustrate good practice that could be applied to your case study.