Slides1: about the company chosen Suggested content:
What do they do?
Where do they do it? (e.g. UK, multinational, global)
How well do they do it? & how do you know?
What?s their website?
Have they been in the news lately and why?
Why you have chosen them (briefly)
Slides 2:KEY DRIVERS OF CHANGE FOR THIS COMPANY In this slide tell us:
Which factors are likely to have a MAJOR IMPACT ON THE FUTURE of the industry, region, and/or market/s that your company is in?
Megatrends, inflexion points, weak signals?.
N.B. It is important that you do not simply include a PESTEL analysis here. A PESTEL is a good first step, but it is a list. You need to pick out the most important things from the list ? the KEY drivers for change for the company. See textbook page 37, 38. The same goes for a Porters five forces diagram ? which will be the KEY parts of that which will drive change?
Slides 3: What OPPORTUNITES are there in the external environment? (how the company might be able to respond to the identified Key Drivers of Change to gain significant competitive advantage)
Slides 4: What THREATS are there in the external environment? (what Key Drivers of Change might really threaten the company unless significant changes are made)
SOURCES : There is no need to reference WITHIN the presentation but please put all your sources for information on this final slide
These should be appropriately set out in a Harvard styled