Write a single 3000 word report on the following:
1. Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a Life-cycle study of the business, which critically analyses its development, from its past (including conception) to the present.
2. Then continue with a discussion on PrivateFlys future growth potential that takes into consideration the possible difficulties that might be faced managing this.
Throughout, be sure to define your terms as you go.