Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a Life-cycle study of the business, which critically analyses its development, from its past (including conception) to the present. (2000

Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a Life-cycle study of the business, which critically analyses its development, from its past (including conception) to the present.

(2000 words).

2. Then continue with a discussion on PrivateFlys future growth potential that takes into consideration the possible difficulties that might be faced managing this.

(1000 words).